Industry News
Message from the President
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As we begin our 19th year of operations at AlphaTRAC, I’m looking forward with great excitement to the new challenges we have chosen as a company – expanding our solutions for our long-time clients, entering new markets, growing the company. All in the pursuit of our corporate purpose. I can’t remember exactly when we became a purpose-driven company, but it has made an enormous difference – it defines who we really are at AlphaTRAC and gives us focus. I’ve heard it said many times and seen it written in many business texts that “the purpose of a business is to increase shareholder value.” I couldn’t disagree more!
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